Metrix of different Business Models in online selling

Quick Pins
Business model-B2C (Amazon, Flipkart, Myntra, Meesho, Snapdeal, Paytm-mall, Shopclues)
Business model-B2B (Indiamart, Udaan, Exporters India, Trade India, Alibaba)
Business model-C2B (Fiverr, Upwork, Job portals and more…)
Business model-C2C (eBay, Etsy, Olx, 2gud)
Business model-D2C (Bewakoof, Mama earth, Ustraa, Casper, Boat, Warby Parker)
What if I have my own website [ PSR Mindset – a must thing before creating your own website]

Different ways of online selling

Don’t confuse b/w the marketplace and own website, bcz there is only two way of online selling:-

1st selling through other websites like marketplaces and 2nd selling through your own website.

What is the difference between selling on other websites and your own website selling?

What is Marketplace?

In simple words a website that sells products & services with the help of multiple 3rd party sellers with some t&c.

Marketplaces are the website or platforms which are created for the mutual benefit of buyers & sellers. It gave buyers the best experience of buying and give the opportunity to sellers. To provide their products & service to large traffic of buyer.

Not enough yet! they do a lot of things like managing buyers and sellers, taking care of rights, take service charges from sellers as commission for selling through their platform, they look different to buyer and seller.

For example.-> Amazon (as a customer you see amazon as a shopping site on amazon.com but as a 3rd party seller it is sellercentral.amazon.com)

it shown different to buyer and seller , who want to buy goes on amazon.com and who want to sell goes on sellercentral.amazon.com! interesting enough?

**We are not including every platform details and how to selling step by step bcz that's already available, thus we only include major and relevant, which worth it here. we added only with the giant customer base. we are only testing how is the selling on these marketplaces with 13 base of analyze.

Reviewtesifty-Real test of marketplaces in India.

Business model – B2c

B2c business model in e-commerce refers to those online selling platforms which sell to the customers directly, its full forms are business to customer. when a business transacts with the end-user itself via any medium, like intermediate or website it became a b2c transaction. for the eg. the seller on amazon buy the product from the manufacture and list them so the end customer bought it easily. so here the seller is B and the end customer is C. it became popular from the 1990 dot-com boom.

Amazon-Selling matrix

Founded by Jeff Bezos, on 5 July 1994 in the USA. As an online book store. But now, Amazon is the 2nd name of online selling. With the largest consumer base in its category. It sells more than 300 million products a day(worldwide). Also available in 18 global markets worldwide. Joined the Indian market in June 2013.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	A 15min procedure, if Gst/Pan with a bank account available, is very easy to get started on amazon. check document requirements and how it works in depth.
fees & Investment	Investment depends on various factors like, it takes more if you start your 1st business or it takes less if you just shift online. the basic investment will be on opening a bank a/c or getting the document intact. another cost is getting products to launch like(photoshoot, stock, packaging material, ads) check fees.
Usage & Maintainance	Amazon platform is one of the simplest platforms I have seen. country-wise language option, everything is easy to find with search option, all type of reports like sales, tax, returns etc. can get in seconds. easy to keep eye on everything.
Product Launch	you should understand that listing and launching a product both is different things. and if everything is ready(images, description, keywords etc.) it takes less than 10 minutes to upload but it takes 24hours to product complete live. the process is very easy just follow the patterns (4 easy ways to list Products on amazon)
Advertisement	Amazon has a separate advertisement console for the seller. they provide you two options 1. automatic targeting 2. manual targeting. the dashboard is super-supportive to use, show graph and data at an understandable view. new accounts also get free 2000₹ credit to use in ads.
Shipping	Amazon has its own shipping company ATS, an amazon transport service, through which most of its prime and easy ship orders are delivered. you also have an option for self-ship orders where you can set your own delivery prices. now, calculate shipping fees for FBA and Easy ship.
Right Returns Rate(RRR)	Amazon is trustable in returns as per competitors. They have a proper tracking system for buyers and sellers in returns. If your return damage came under their criteria, they issue a good SAFE-T claim to you, safe-t claim only available for easy and self-ship orders. (RRR-(10/1-3) means an average of 1-3 returns for every 10 orders)
Payments	payment will always proceed after the return period is over, your 1st payment will take around 15 days and after that when you enter their STEP criteria zone your payment will schedule for every 7 days. see payment details.
Seller support	the best of all seller support, just contact them in only 2 seconds, for any problem just need to create a case and the whole support team will assist you in no time. always use there call me urgent option.
Restrictions	Amazon is strict about following the rules and regulations and expects sellers to follow the same. Even if you do one thing against their policy, they will suspend your account in a second, no matter how big a seller you are.
Growth	amazon not only just want you to register and list product, but they also have many growth plans for sellers like (Prime badge, FBA, SPN(service provider network for all services from launch to expand), money lending or seller rewards) and many more that we can’t mention in this small box.
Ratings	after many testimonials, we proudly say that the Amazon rating system is one of the most genuine in the online selling industry. Their rating is 100% verified as they even track the IP addresses of buyers. most of the product ranking is dependent on ratings, good rating level up and negative will level down.
Conclusion	Amazon is very strict and fair in terms of its policy and buying selling rules. so you don’t have to worry about something wrong or a fraud case. just do your selling as per their policy and you will be a pro seller with unimagine profits.

Flipkart-Selling matrix

Founded by two friends Sachin Bansal & Binny Bansal, started in 2007 October, India. After quitting their job at Amazon. They also entered by selling books online and became the first e-commerce marketplace in India. Also, it is the first company to start cash on delivery service. Now they have an above 160 million registered customer base.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	Launch in 10 min or less just require (PAN, GSTIN-only if mandatory for your category, bank a/c with cancel cheque and address proof)
fees & Investment	you only have to pay the commission when your product is sold, and investment depends on documentation and product launch expenses.
Usage & Maintainance	after understanding each thing on the dashboard, doing Maintenance becomes easy and flexible.
Product Launch	Flipkart quality check process filters bad products, but it is not advanced that much because it fails your good listing many times. You will wonder where you went wrong. You can’t even decide the title of the product; everything is decided by the listing team.
Advertisement	very simple and quick ads programme, but the minimum fixed amount is 1000₹ but now a daily budget feature has also been added, you can do cost per click and smart ROI type of ads, the dashboard is easy and if your product is valuable enough Flipkart ads can increase its sale to 4xtimes.
Shipping	Flipkart shipping is fast and it also has its own logistic “Ekart”. checkout the latest shipping fees.
Right Returns Rate(RRR)	RRR is (10/2-4) means an average of 2-4 returns on every 10 orders. customer on Flipkart is large of COD payments, of which they take advantage, and Flipkart is also reckless in product return. & forget that your product will return without any damage or fraud.
Payments	depend on seller rank eg. bronze seller gets paid in 15days, silver in 10days and gold in 7days and do you know your sale should be above 50lakhs to become a gold seller.
Seller support	Good seller support just creates a ticket and they will call you within 24 hours.
Restrictions	The biggest restriction is that if you have no trademark your listings are not protected, many sellers will list under you and start a price war and you can’t complain to Flipkart.
Growth	for seller growth, Flipkart provide some service like ( freebies for promotions, easy ads, partner services that include all type of service related to Flipkart selling and much more)
Ratings	for sure, customers rate products more on Flipkart than any other platform because of easiness, but ratings are not verified by IP addresses.
Conclusion	Flipkart selling is good and there is a lot of sales bcz they know Indian taste, but you should be careful about things, proper tracking of every detail in Flipkart selling will lead you to top and recklessness can end up your business.

Myntra-Selling matrix

Founded by Mukesh Bansal, Vineet Saxena & Ashutosh Lawania in 2007, India. After becoming the e-hub in the fashion industry. Flipkart acquire it in 2014. Now they have above 45 million customer base and cracking thresholds like selling more than 10 million products in 4-days during the sale.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	Be ready with ( GSTIN, Pan, Current a/c and some bank details, all document should be in name of the registered business entity) if ready, Just take 10 min to launch, and verification takes a little more time.
fees & Investment	free launch, commission charges are 4-5% and vary on your category. All expenses are only till the brand is made.
Usage & Maintaining	A good and easy to use dashboard.
Product Launch	the strategic product launch will raise your sale at unimagine profits.
Advertisement	no requirement of ads bcz myntra is responsible for your brand promotions.
Shipping	Myntra collect the product from your doorstep and send it to the buyer.
Right Returns Rate(RRR)	low return as compared to any other marketplace bcz there is almost 90% of brands are registered on myntra. and the customer came here for quality over quantity, which mantra understand clearly.
Payments	On every 15day after the return period is over and deduction of fees.
Seller support	good, fast and reliable support.
Restrictions	minimum 100 SKU catalogue should be ready, an individual seller can’t sell, you must be a brand, (mantra inside info pdf)
Growth	Many growth opportunities like ( fashion trends tips information, expansion, related category essence)
Ratings	Myntra ratings are trustable due to its strong awareness of the customer.
Conclusion	if you are a fashion brand or related to the fashion category myntra will be golden leverage for you. and we support their restriction policy bcz it helped many customers to get only valuable products that’s why you never heard about any myntra fraud.

Meesho supplier-Selling matrix

Founded by Vidit Aatrey and Sanjeev Barnwal in Dec 2015, India. It grows rapidly with the concept of no limitation on the seller’s background. Now they have an above 10 million customer base with benefits to sellers like 0% startup fees and the lowest commission fees.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	Require ( GSTIN, Pan, any bank a/c), after submitting details in a form, in a few days meesho launch your account by giving you, your dashboard credentials in your email.
fees & Investment	Maximum 1.5% commission, no extra fees on shipping, collection cost or fixed fees.
Usage & Maintainance	The dashboard is really-really super easy to use.
Product Launch	can upload multiple catalogues at a time but have limitations in cataloguing, like can’t use keywords or organic SEO. and no detailed option to list or launch your product.
Advertisement	you can put ads by creating a catalogue and only paid when a buyer click on the product.
Shipping	No shipping fees, but orders cancel automatically if SLA is breached, and performance also goes down.
Right Returns Rate(RRR)	RRR is (10/1-3) means an average of 1-3 returns on every 10 orders, a penalty cost of a minimum of 120₹ will charge to the supplier if the customer returns the product. now understood why free shipping🧐
Payments	every 15th day after deduction of all commission and return penalty if any.
Seller support	slow seller support, recently built support feature, no expectation of fast replies. even for the safety claim of the product, you have to send video or images by email.
Restrictions	as a startup, they had done great but in this stiff competition of e-commerce now, they should focus on these things like ( proper seller support, detailed product launch permission to sellers, fast payments, product return and shipping tracking, details of payment process)
Growth	Programmes like (Product and Price Recommendation, Quality Dashboard)helps the seller to grow on the platform to drive more sales.
Ratings	Not good, only beneficial to resellers not beneficial to supplier till now.
Conclusion	it is starting stage for meesho and they are doing good but they are also lacking a lot, their plan of 0 commission & charges attracts sellers but their poor support system, product catalogue, RRR charges etc. repels sellers.

Snapdeal-Selling matrix

Founded by Kunal Bahl and Rohit Bansal on 4 Feb 2010, India. They catch the unique niche of coupons, which became their massive attraction to customers. The flash-deal is also their part of booms.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	within 15 minutes just ready with your GSTIN and bank details.
fees & Investment	no investment in the business launch, know all types of fees and commissions.
Usage & Maintainance	very reliable and clear dashboard, all option is easily found.
Product Launch	It takes time for the product to go live, after that, when everything goes well you can use promotions and ads. Not a difficult process.
Advertisement	free 3000₹ credit on ads for new sellers*. very easy to use and dashboard is also simple to keep track of your campaign
Shipping	outsourcing shipping partners, a little bit of slow shipping, even they have mandatory of 2 days handling time for sellers.
Right Returns Rate(RRR)	RRR is (10/2-3) means an average of 2-3 returns on every 10 orders. and proper tracking is necessary recommended.
Payments	no days boundation, they proceed with payment just after the return period gone over.
Seller support	good support system, almost everything they have mentioned in the FAQs section, no quick call system but a quick chat support button, at the end you have to submit a query and wait for the revert.
Restrictions	no fixed scheduled system for payments, fees and cost is slightly higher than competitors.
Growth	Product and price recommendation, service partners, reduced cost per click ads fees, automated pricing and much more.
Ratings	average rating system as they not much focused on what customer thinks?
Conclusion	Snapdeal’s platform has faced many struggles till 2019 but now they are slowly getting back on track but can’t confirm if they will return, the only thing that can save them is That they have to behave transparently with the sellers.

Paytm mall-Selling matrix

After the success of Paytm (payment gateway). Vijay Shekhar Sharma launch their own marketplace in Feb 2017, in India. More than 1.4 lakh sellers and brands are registered. With an already above 60 million customer base.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	Required ( Gstin, address proof, bank details with cancel cheque, trademark certificate if you are a brand) Launched in a few days after verification process completes.
fees & Investment	Paytm haven’t disclosed category fees, it only can be seen to the registered seller, a 2.7% of payment gateway charge is permanent, understand proper fees structure.
Usage & Maintainance	the dashboard is reliable and simple but they have added restrictions in product upload.
Product Launch	Do It Yourself feature to upload products is temporarily closed, can use catalogue template to upload products. if your product is away from penalties you will get a bounce on Paytm mall selling.
Advertisement	Easy dashboard, can use cost per click or return on investment method to advertise your listing or brand.
Shipping	very strict to its delivery time, fees are updated, know latest fees here.
Right Returns Rate(RRR)	low RRR due to its strict policy toward the seller, any alteration in mrp, breaching of SLA, wrong product, can down your selling on Paytm.
Payments	Payment is fast just after the return period is over, check Paytm payout calculation.
Seller support	good seller support, just a query raised and get mail same day or a call next day.
Restrictions	very strict to its policy any violation cause you huge penalty or legal enforcements. check charges of different penalties on Paytm mall.
Growth	creation of promotions, participation in sales, loans for growth is some growth feature available.
Ratings	the good rating system, verification is needed to rate products.
Conclusion	Paytm Mall is a rising marketplace but sellers are less on this platform due to some of its strict policies and their huge charges, a new player to the online selling world will definitely hesitate to start with Paytm, and their charges for their own payment gateway, which is also an extra cost for sellers.

Shopclues-Selling matrix

Founded in July 2011, in India by Sandeep Aggarwal. Got more than 6lakh sellers delivering to more than 32,000 pin codes. But after some falls and issues. It is sold to GIOSIS (an e-com platform Singapore now owned by e bay) company is still working in India as deals do not affect buyers.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	Be ready with GSTIN and Pan card, and register in 5 minutes.
fees & Investment	opening cost is nil, different % commission depend on category. check latest commission charges.
Usage & Maintainance	Due to a lot of features added to a dashboard they had made it complex😓 for new users, you need time to understand each thing on the dashboard.
Product Launch	still old fashioned dashboard, product upload takes time, be careful from errors.
Advertisement	ad zone dashboard for ads, only use properly will be beneficial. no minimum top-up limitation.
Shipping	no
Right Returns Rate(RRR)	Very high (10/4-5) means an average of 4-5 returns on every 10 orders.
Payments	Payment initiates around every Wednesday.
Seller support	Not good, support to sellers, late reply and delayed case.
Restrictions	too much complexity for new sellers, still on old fashioned systems, safety claim is almost impossible, low traffic, down falling.
Growth	get sales booster, express payout ( give 1% charge to takeout your payment immediately) ad zone, bid and sell, Deals, business intelligence and more.
Ratings	not trustable.
Conclusion	once there was a time when shopclues is one of the rising Indian e-commerce marketplaces, but now it is struggling after being bought by Qoo10(Singapore e-com) now, it is losing the trust of the sellers and customers. but there may be a chance of growth if eBay again wants to enter the Indian market as Qoo10 is now an eBay company.

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Business model – B2b

B2b business model in e-commerce refers to those type of online selling platform where a business buys and sell to business. its full form is business to business. all the necessary transactions in between business, like manufacture to the distributor, products are bought and sold here for only sell to another business. eg. a wholesaler buys from manufacture and sells to a retailer.

IndiaMART-Selling matrix

Founded by Dinesh Agarwal & Brijesh Agarwal in 1996, India. Now they have more than 7 million suppliers, including (Exporters, manufacturers, wholesalers, distributors). And above 120 million buyers, making them the leading B2b platform of India with a 60% market share.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	different documentation as per your business nature for eg. an exporter must provide his IE code. but ( GSTIN, address proof, and other basic details are compulsory for all types of sellers).
fees & Investment	Totally free if you get organic leads, but if you want to buy continuous leads you have to become a paid member, where the mini· starting cost is 3000₹ +gst 18% per month, check the latest fees.
Usage & Maintenance	if you’re a free seller all things are to be managed by you, and no worries if paid.
Product Launch	very easy to list or upload your catalogue, if paid member then everything is your manager’s headache.
Advertisement	No need
Shipping	as per your own terms and conditions by mutual agreement b/w buyer and seller.
Right Returns Rate(RRR)	Depend on your own terms and conditions by mutual agreement b/w buyer and seller.
Payments	can use the IndiaMART payment gateway or can use any other method.
Seller support	Super strong seller support can receive a call back in 5 min or less.
Restrictions	Your nach payment will cut every month whether you get the sale or not, their only motive is to provide lead not sales. Understand this!!
Growth	Tags like (Star, verified, Trustseal, Leading) seller. help in growth.
Ratings	Genuine ratings are very rare people rate but genuine.
Conclusion	Today, if you are a business that can provide products at a genuine rate, the biggest opportunity of B2b is open, IndiaMART is very efficient in getting leads, but the only thing is if you have the ability to convert leads into sales.

Udaan-Selling matrix

Founded in 2016 by ex-Flipkart employees (Amol Malviya, Vaibhav Gupta, and Sujeet Kumar). With their strategic mindset of targeting unreachable remotest areas. They are surpassing giants in B2b e-commerce. Now there are more than 5lakhs registered sellers and delivering to 900+ cities easily.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	Just download the app or on the website, enter mobile no. > enter OTP > enter business details ( address, Gst or other certificate depending on business nature). if they show the message of not accepting new sellers, just call or mail their seller support contact, which is given there.
fees & Investment	The commission varies on category but approximately is 15-18%
Usage & Maintainance	very simple dashboard and easy to maintain.
Product Launch	Very easy to launch a product just do everything from mobile.
Advertisement	You can advertise your listing, boost sales, with a dashboard for watching results.
Shipping	with their own logistic company udaan express, they manage to Pick up and return for the seller. (not free)
Right Returns Rate(RRR)	very less and depend on circumstances, eg. if a wrong or inadequate product is sent, then the buyer has full 7-day support to return the package.
Payments	Payment is quick and just after the return period is settled.
Seller support	Excellent seller support system, – 24×7 availability, – in-app call button, – English/Hindi language support.
Restrictions	High charges to sellers, extra logistic fees and barriers for onboarding new sellers impacting udaan selling.
Growth	Many programmes including ads, local-rural reach, and popularity among small shops give growth to udaan sellers.
Ratings	No reliable system is still made for reviews.
Conclusion	udaan is like a B2c platform for small shops, or business owners. it is growing rapidly due to its rural area reach and easy system, now they just have to be strong from the side of sellers.

Exporter India-Selling matrix

Founded by Sunil Kumar Gupta in 1997, India. After a long period of more than 15 years. Now, in the B2b e-commerce sector, exportersindia has started growing rapidly. Now they own a customer base of more than 1 lakh.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	Easy onboarding DIY by login to the official website, with Gst and other business details, or call sales service no.
fees & Investment	No fees for registering and taking organic leads, the investment is needed if you want to become a paid member or want to buy leads. checkout the latest fees structure.
Usage & Maintainance	very easy to use all easy terms used on the dashboard, better understanding even for non-technical background.
Product Launch	Just have to list the product with all mandatory details.
Advertisement	you can use paid banner ads service for product showcase or brand awareness. see how?
Shipping	as per your own terms and conditions by mutual agreement b/w buyer and seller.
Right Returns Rate(RRR)	Depend on your own terms and conditions by mutual agreement b/w buyer and seller.
Payments	on the agreement between seller and buyer.
Seller support	super quick seller support. in seconds!
Restrictions	you can only avail of 1 free buy lead per month, in paid service their motive is only to give you leads not sales, can’t cancel the service in between.
Growth	For paid members (4 types of different beneficial paid membership tiers, own website domain, page, SEO and products showcases, and a lot) For free members (Relevant leads, good seller support)
Ratings	Rarely does anyone do🙂
Conclusion	Famous for its relevant leads services, the best support in paid services depending on your tier, if your product has potential, you will gain unlimited sales with the help of this platform.

TradeIndia-Selling matrix

Founded in 1996, in India by Bikky Khosla. From now and then trade in India has gained the trust of many sellers and buyers. The easiness of their platform helps them in the successful registration of more than 4 million sellers and 5.5 million buyers.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	First login to Ti website, create a supplier account, give necessary details like company Gst, address, etc.
fees & Investment	not disclosed any service prices openly but they have so many services that help sellers to grow on which they charge.
Usage & Maintainance	easy and simple dashboard, buyer and seller switch on the same screen.
Product Launch	create free listings, simply just in a few clicks or no need if you have paid for services.
Advertisement	direct partner of Google AdWords and other services, which makes them strong in ads. many different ways you can benefit from.
Shipping	Tradeindia is not involved in domestic shipping but they have features through which you can leverage in import-export shipping.
Right Returns Rate(RRR)	As per buyer and seller T&C, Ti was only involved when the buyer had used Ti’s shopping service. If product quality or terms are not adequate, Ti investigates the case and take necessary actions like providing a return.
Payments	Can use Ti payment gateway or own T&C.
Seller support	Efficient seller support, quick reverts.
Restrictions	till not expanded in all business categories, quite low chances of getting relevant buy leads.
Growth	There are so many services that TI provides, see all.
Ratings	Few ratings by desperate buyers and sellers.
Conclusion	Trade India is adapting to the changes very fast, it has a lot of features which rarely be found among rivals, it is good to build strength or build a strong online presence as a dealer.

Alibaba-Selling matrix

Founded on 28 June 1999, the Republic of China by Jack Ma. Now it is the largest b2b e-commerce platform in the world with above 960 million active customer bases available in more than 35 countries. It came to India in 2007 not as a proper company but through investment in Indian companies.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	Require all of your business category related documents ( signup, registered your business with company details, like name Gst, Pan, Bank a/c etc.) now directly chat with Alibaba consultant, for all queries.
fees & Investment	No extra commission or hidden charges. only have to take their membership, check the latest pricing.
Usage & Maintainance	You will get 90days of continuous support, once understand it is easy to use.
Product Launch	Can list and launch product, all features available.
Advertisement	the only cost per click is also can participate in banner and website promotion of Alibaba.
Shipping	Seller and buyer T&C, safety assurance by Alibaba to both buyer and seller.
Right Returns Rate(RRR)	only depend on Seller and buyer T&C.
Payments	Secured by Alibaba and their certified partner gateway.
Seller support	Ultimate seller support.
Restrictions	different pricing in different countries can check by selecting a country option on the latest pricing link above.
Growth	Growth options like (Custom storefront, Advertising tools, Data and analytics, Customers support, showcases your brand)
Ratings	Honest ratings, by trusted verified sellers ad buyers.
Conclusion	Alibaba is one of the best B2b marketplaces in the world nowadays, it came with a lot of scope for manufacturers and buyers, especially if you are creating products on buyers’ customization preferences, you can stand above the crowd.

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Let’s discuss other e-commerce business models

Business model-C2b

C2b business models in e-commerce are those online selling platforms in which a customer/end-user sell or provide service to the business. its full form is a customer to the business.
  it is a system that flips the b2c model, in this businesses need the specific skill of the end-user
  Mostly the websites from where you get professional services are actually buying from these customers,
  for example -> Fiverr, all job platforms, all service platforms, Upwork, freelancer, Shutterstock and almost all the professional service-centric companies. 

There are so many c2b platforms. But for eg. we are only testing Fiverr here.

Fiverr-Selling matrix

Founded in Feb 2010, Israel by Micha Kaufman and Shai Wininger. A marketplace for the emerging urge to buy and sell professional tech services online. Now more than 3.4 million active buyers and sellers. More than 80% of Fiverr sellers are 9 to 5 job employees. Which created a sensation to gain extra earnings.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	Just require signup with Google/Facebook and start.
fees & Investment	Fiverr charges you a 20% commission on your sale which excluded taxes. ( eg. for a 5$ gig you got only 3.5$ after 1$ as commission and some tax deduction)
Usage & Maintainance	everything is simple and there is one switch button for buying/selling.
Gig Launch	here we say gig as a service provided by the seller, in form of any digital criteria, creating a gig is super easy.
Advertisement	Fiverr promoted gig service for advertising your gig, detailed and clear dashboard easy to use for beginner or professional.
Delivery	delivery of service depends on the service plan chosen by the buyer. the seller can charge extra for the fast delivery of service.
Right Returns Rate(RRR)	No RRR, everything is between buyer and seller communication, if the seller agrees or make an error they will rectify it for free.
Payments	Fiverr hold payment after deduction of his commissions and taxes in the payment dashboard, the seller can use that money again on the Fiverr account or can withdraw with help of any payment gateway.
Seller support	super fast on emails, but can’t expect a call.
Restrictions	you have to wait for 14day to get withdraw your payment and the max. withdrawal is 5000$ in 24 hrs. can’t withdraw twice, thrice a day.
Growth	sellers can learn other high skills with their new platform Learn from Fiverr.
Ratings	Genuine ratings, very aware customers/clients.
Conclusion	Fiverr is a leading player in its category business, it works on a win-win model for buyers/sellers. but there is stiff competition for new sellers as there are already top players leading the market and you need to be very unique to survive on Fiverr.

Business model-C2c

C2c business models in e-commerce are those online selling platforms where customer sells to the customer, it is one of the fastest-growing business models in e-commerce, many businesses are shifting on this model, in this platform a customer is a buyer and seller. this platform only maintenance things b/w them.
 for eg. -> olx,quickr, Etsy, eBay,cashify,2gud (by Flipkart) and all other sites that help the normal seller to sell their unwanted product to other sellers. more like used or auction products. 

eBay-Selling matrix

Founded on Sep 3 1995, by Pierre Omidyar, USA. One of the oldest companies in the e-commerce generation. Popularly known as an auction store. Now operates in more than 32 countries worldwide, with more than 187 million buyers and above 25 million sellers. But eBay left India after selling its eBay India to Flipkart (bcz Flipkart has launched its own refurbished goods store). But on a global scale, eBay is still one of the unbeatable players.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	create your id and be ready with these documents, to proceed.
fees & Investment	fees charged on creating a listing and even when sold, there is some type of fees structure that you have to follow.
Usage & Maintainance	an old fashioned dashboard like old HTML coded😃, but updating day to day, no worries super easy! see seller hub overview.
Product Launch	Strictly in launching a product, eBay can’t tolerate any mistake. Read their recommended guidelines before listing. check eBay listing optimization.
Advertisement	can give coupons or directly promote listings, check eBay marketing.
Shipping	Sellers have to manage the shipping process with eBay.
Right Returns Rate(RRR)	No chance! in auction listings, only if the seller wants to give a return policy, learn more about Returns.
Payments	Must have a PayPal account linked with the bank, check processing fees in payment receiving.
Seller supports	a little bit late replies bcz eBay moved out of India, but still fast.
Restrictions	no, standardization of fees and charges, listing cost gone waste some time.
Growth	scope to international level, auctioning is easy, high-profit margins as no limit to prices in auctions.
Ratings	certified and verified rating system.
Conclusion	the biggest auction market of these days, there are some rules, terms to follow strictly, and also need care in shipping. overall eBay selling is like earning more by selling less.

Etsy-selling matrix

Founded on 18 June 2005 by Rob Kalin, Haim Schoppik, Jared Tarbell, USA. Famous for handmade, crafts n unique arts. Now they reached 89+ million active buyers and 4+ million sellers. The interesting thing is all sellers are selling unique products of their own creation.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	Simply create a login id, fill in payment details, and document depending on your country.
fees & Investment	can opt for a monthly subscription, but in free terms, 0.20$ on every listing created, fees commission on sales, payment fees by the payment gateway. check fees clearly.
Usage & Maintainance	Etsy is Easy.
Product Launch	very high-quality images accepted only, easy dashboard but require to fill a lot of details.
Advertisement	Good analytical dashboard for ads. also can use Etsy risk-free ads service.
Shipping	Managed by the seller only, but can take Etsy support in postage stamp and API integration.
Right Returns Rate(RRR)	No chance! very rare only if the buyer has not received the product or is not adequate as described; otherwise, total control is in the seller’s hand.
Payments	join with the bank, PayPal or Etsy payment. payment received in between 3-6 days. after deduction of all charges.
Seller support	Super quick on emails, good support system, delay in calls.
Restrictions	not for resellers! as only creators sell here, ads fees are high, no reply to email can cause account suspension in some cases, new account suspended automatically & open only after verification.
Growth	unique and curious buyers, Plus membership with free ads & listing credit, ads fees charged only when sales due to that ad.
Ratings	Aware buyers, ratings are genuine.
Conclusion	Etsy is one of the unique platforms in terms of selling unique products, buyers are more aware here if you are selling something that adds value to the life of buyers believe me Etsy will give u unimagine benefits.

olx-selling matrix

Founded in 2006 by Alec Oxenford and Fabrice Grinda in Netherland. now operates in 45 countries, with the unique used good selling, there grow rapidly in India and other countries, now their active user list crosses 200 million. and they even enter the offline industry like Olx auto and Olx cashmycar.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	Just need signup and KYC documents.
fees & Investment	some free listings, after that it wants the seller to buy their listings ads package for creating more. ( listings are called Ads in olx)
Usage & Maintainance	listing creates in a minute, dashboard is super easy.
Product Launch	All data intact, product launch is as simple as uploading images on Instagram, needs the support of paid ads for levelling up the product.
Advertisement	ads fees vary on your listing quantity, check hidden prices.
Shipping	By mutual agreement b/w buyer and seller.
Right Returns Rate(RRR)	No Returns! as selling mostly used goods, but if new then depend on T&C agreed by buyer and seller.
Payments	all payment gateway accepted.
Seller support	Good support, but no help in fraud.
Restrictions	high prices for ads, many fake buyers, chances of frauds, need proper attention.
Growth	discount on bulk ads, promotion in festive seasons, can sell old or dead stock.
Ratings	the average quality of ratings, don’t belive completely
Conclusion	olx is the largest marketplace in terms of used goods buy and sell. many sellers are selling well on Olx not only used products but new goods also. but complaints of fraud is increased in past years. so, sell on at your own risk.

2gud-selling matrix

After the shutdown of eBay India. Flipkart launches its own refurbished goods platform. 2gud on 4 Dec 2020. Now they are leading the Indian refurbish goods market with a customer base of million+ and also contributing to stopping e-waste.

Analysis basis	Short discussion in terms of the seller
Documentation & Business Launch	Just require Gstin, cancel cheque & bank a/c. (sometimes maybe not accepting new seller, then raise a request on sellerservices@2gud.com)
fees & Investment	not disclosed fees, just saying that lowest fees in their category.
Usage & Maintainance	simple dashboard, a little similar to Flipkart style.
Product Launch	easy launch
Advertisement	automatic if your price is a competitive and extra showcase in festive.
Shipping	2gud helps in shipping by charging fees.
Right Returns Rate(RRR)	low returns as compared to any other refurbished marketplace.
Payments	2gud pay seller after return period is over.
Seller support	Good seller support system.
Restrictions	until now only electronic category is selling, delay in responses, registration failure, restriction to new sellers, not focusing on expansion.
Growth	Certified buyers, and certify badges to the seller which increase trust.
Ratings	genuine ratings.
Conclusion	2gud is good for electronic category refurbished goods sellers only for now, but hopefully, they will soon expand to other categories.

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Business model-D2c

Direct to customer business model is highly trending in the industry nowadays. even in the pandemic, they won't stop, it is one of the most efficient ways of selling online, where you and only your customer get in relation, no 3rd party involvement. it saves you a lot of commission, extra charges and tax and most important customer is really satisfied.

To know D2C e-commerce in-depth checkout this —>Infographic<—.

Some famous D2C brands…

Top D2C Brands	A sentence of a few words
Bewakoof (India)	one of the top youth conscious fashion brands, since 2012. and now cracking above 15 million $ of annual revenue.
Mama earth (India)	A brand by a parent for the parents now counts as one of the most trusted non-toxic & safe brands for baby care products, which gives them Asia’s first Made Safe Certificate. now crossed annual revenue above 100 million$.
Ustraa (India)	Ustraa means Razor, a top-notch brand in men’s grooming and entering into almost every level of men’s care products.
Casper (USA)	It says “get the sleep you’ve always dreamed of”. one of the most aspiring brands in sleeping mattresses who really understand sleep, with the help of technology.
Boat (India)	5th largest wearable brand globally, in 2020. the company has really levelled up the music products in India and generating above 500 crores of gross revenue.
Warby Parker (USA)	Specialized in their category of eyewear, with a good vision of specs to everyone they create a unique customer base who love to buy specs and also donate them, believe it, now their net worth is valued above 3 billion$.
Conclusion	There are millions of D2c brands in the market, doing good in their niche the best thing is they understand the complex thinking and behaviour of customer which make them stand out of crowd.

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take-away summary…

Oh! you arrived here. Metrics are gone too long. Because I don’t want to write them in short which create confusion. It is all made by my personal experience in every marketplace.

And don’t confuse in between business models. Choose which suits your niche best. The potential is in ‘you’ not in the website.

The business model heck doesn’t work if you are an independent seller (own website). At your own website, your focus should be on product or service, let others decide your model you do your work.

Our measured bases are from our and other experts’ experience on these platforms. Things change as per time, their process, system, fees, service can be changed at any time.

So, take these things just as advice of a friend before starting a business. And pls do in-depth research before starting any of these businesses.

Article last updated – 23 march 2022

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